Mobile me& you: emybalaska

Danai Lyratzi
Mobile Reputations
Published in
3 min readJan 7, 2019

In the context of our mobile reputations of sharing economy and collaborative consumption course we were asked by our coordinator Mrs Betty Tsakarestou to examine Millennials’ behaviors and their relationship with their mobile phones on a daily basis. Some of the topics that we had to put under the microscope were the time their screen time, their mobile habits, their favorite and most used apps and whether their mobile phones are their personal assistants as well.

After presenting our own behavior, our friends’ habits and some global case studies, we choose to further examine a specific target group, a community. We decided to interview Millennials that might use their mobile phones’ services and the possibilities they offer as a creative output. Emy is one of them.

Emy is 29 years old graphic and interior designer and amateur photographer. She has studied design in IEK AKMI and she works at Brother and Brother. She uses her phone 4 hours per day maximum , first thing in morning being Facebook Instagram and checking her e-mails. Her favorite apps are Instagram , Facebook and YouTube and her most used apps are Google maps, Instagram and

If we took her phone away from her forever she wouldn’t mind if only she could communicate and connect with people somehow and be able to promote her work.

She also uses her phone as a personal assistant, checking her e-mails for her work, university and seminars and using google maps to help her while driving. She prefers her computer for editing using photoshop, for design and her job. On the other hand she uses her mobile phone for communication, for fun and to upload her photos.

On Instagram she only posts her photos but never her projects or her designs. She rarely uploads a story which might be a video from a concert etc. On Facebook she uploads songs and she reposts from other people or pages. Her mane chatting app is messenger but she also uses viber and whatsapp because she has a lot if international friends.

Using her phone she feels rather disconnected than connected and she prefers face to face communication which she thinks is easier. She doesn’t follow any influencers because she simply does not even know what this is.

She uses Airbnb and couch surfing which she books from her mobile phone. Other payments she has done online include photography gear, tickets and her Netflix account.

Finally she only trusts Photoshop, even on her phone. She does use her phone camera as well, but only for stories or when she wants to shoot something but she does not have her actual camera with her. She doesn’t belong to any editing or photography community, but she definitely believes in the power of editing. Being both photographer and designer she combines those two. However she doesn’t think that someone could ever learn how to edit only through an editing app.

Our team: Christos Daniilidis Danai Lyratzi Frossini Drakouli Maria Kall

Our coordinator: Betty Tsakarestou

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Danai Lyratzi
Mobile Reputations

Communication, Media and Culture, ADandPR student at Panteion University. Photographer. Ad discovery workshop. Dare to challenge lab.