Top 5 Advantages of Responsive Web Application Design
We live in the age of the customer and business must deliver digital experiences that match every user context. With the rapid increase of Smartphone and Tablets the importance of mobile friendly websites also increases. Before the proliferation of mobile devices web designers only concern is to keep the same look and feel of their websites on various desktop browsers. But now they have to consider several factors such as screen size, click versus touch, pixel resolution and many more. Smartphone and Tablets have totally changed the approach towards user experience and design. Having a responsive design of the website is essential if you want to be on top of your digital marketing strategy.
Advantages of Responsive Web Design Application
1. Super Flexible: RWD sites are fluid which means that the content can easily fit based on screen resolution of the device. Just like the liquid spreads and fill all allotted space but still retains its appearance similarly RWD’s fluid nature achieves the same result with website content on a device screen.
2. Excellent User Experience: Responsive Web Designs provide optimal user experience by providing them the ability to access the website from their favourite device without scrolling or resizing.
3. Cost Effective: RWD sites run effectively on all devices and thus only a single site is needed in comparison of two websites which saves cost. Websites designed only for mobiles don’t offer advanced navigational techniques like in traditional websites and also it will be inconvenient for users to remember two separate web addresses for a website. RWD increases SEO efforts as all the visitors are directed towards the single website no matter what their preferred device.
4. Easy to Manage: Having a separate website for mobile and desktop requires more efforts and marketing campaigns. Whereas managing only a single website and single marketing campaign for both mobile and desktop is far easier. Key advantage of RWD is managing a SEO campaign.
5. It is recommended by Google: RWD is recommended by Google because it uses one URL and same HTML irrespective of the device and it becomes easier for Google to crawl and index the content in comparison of separate mobile site which has different URL and HTML and require Google to crawl and index multiple versions of same website.
Responsive Web Design is an approach of providing optimal viewing experience to users with minimum resizing and scrolling. Coding is done in a way that provides ease of reading and navigation across wide range of devices (from desktops to tablets and Smartphone). In RWD the websites navigation elements adjusts themselves on variety of devices and thus a single website can run on several devices which save time and money.
