A magic link that assures the best match with your traffic

Many publishers and media buyers test each and every offer available in the market in order to find the ones that better match their traffic and thus get the highest revenue. This process takes a lot of time and requires many resources as they need to check the offers continuously and change them accordingly if they don’t perform properly.

Wouldn’t it be easier to have the best Artificial Intelligence at their disposal picking the right offers to drive their traffic to? At Billy we believe so, and that is why we developed The Smart link, a single link that maximizes each visit by displaying the right ad to the right user at the right time.

This magic link takes advantage of Billy’s advanced proprietary technology, ActiveBx, a set of powerful algorithms capable of creating predictive models to decide when, where and to whom to display ads. An automated real time optimization that greatly improves ad conversion and revenue by continuously studying and learning from different parameters obtaining the maximum performance.

This proprietary learning machine bases its decisions in 1. Ad context: when and where it works the best; 2. Devices: targeting people based on their devices and 3. Ad Typology: each offer individual and specific characteristics.

By default, the Smart link is worldwide and available for all kinds of traffic according to:

• A traffic type: All traffic, Remnant traffic or Non-valid traffic
• A Set of countries;
• and an Ad type: Mobile content, App promotion .

Want to learn more about Billy’s smart link? Come and set up a trial with us at our MWC booth (8.1F50).