7 Ways to Influence Users to Download Your App
In the present digital world, creating an app is not a tough job, but creating a successful app takes much more hard work and strategies. No doubt, your app has a great design and features. Even there is low competition in your app category, but still, your app is not getting many downloads.
As we know, mobile applications play a vital role in our life, and there are several benefits that people avail by using these apps. To reach your audience, you need some methods to attract your audience towards your app. Here in this blog, we are going to deep dive into 7 proven tactics that influence your audience to install your newly launched app. The below-listed ways are some tech-savvy effective ways to boost the engagement rate of your app.
Top ways of app discovery
1. 48% of people find a new app by browsing through app stores
2. 51% of mobile applications get downloaded by family and friend recommendations.
3. 21% by search engines
4. 33% in short ads while running another application
To boost your app downloads follow the below mentioned 7 ways:
App Store Optimization
To reach your audience, App store optimization (ASO) is a technique that is a very important thing for apps. To stay ahead in the competition, you need to optimize your app with the right set of keywords that eventually boost the ranking of your app on the App Store and Google Play store.
According to market reports, it is estimated that ASO has helped a lot of companies to boost their business effectually. In case you have launched your app a few days back and looking for ways to boost your app downloads then give ASO a try and get the desired traffic you want.
Create a Social Media page
Connecting with your audience is yet another way to boost the engagement rate of your app. No need to mention, Social media has completely changed the way businesses deal in the present century. To stay ahead in the competition, you need to adopt some new ways of marketing to promote businesses. This way you can promote your products and ask your customers for feedback, it will boost downloads. In social media posts, you can update your clients with the best deals, discounts, and features. It will help you to make a good relation with your potential customers that will likely boost the business.
Push Notifications
Sometimes, it is crucial to provide your potential audience with some engaging push notifications to make them recall your app.
In the hectic life schedule, people often forgot or eventually un-install the app. In this situation, you can send them relevant push notifications that attract them into your app. Create some customized notifications by analyzing their actions. This way, it is easy to get some genuine downloads for the app.
Referrals program
Referrals program is yet another effective way of attracting the target audience for your app. You can create a referral program on your app and ask the users to refer the app to their friends and family. It is a way of making your existing users your app brand ambassadors. You can appreciate their efforts by giving rewards in the form of discounts or coupons. It is the best way to boost downloads on the app, but make sure that your app is working smoothly on all mobile devices to provide users a seamless experience.
Compatibility
If you want to pull the attention of the audience towards the app, it is quite significant to make your app compatible with all the devices. Most of the time, people uninstall the app because of poor performance or quality. Make sure that your app works properly on all the devices. While developing the application discuss your needs with the mobile app development company and shift the primary focus of mobile developers on mobile compatibility. Providing smooth experience in on a range of mobile devices is what boosts the app downloads.
Relevant Content
Posting blogs, articles and other forms of content related to your app features and benefits is yet another way of attracting the target audience towards your app. Try to make the content relevant with the right set of keywords according to your app surely grabs the attention of the visitors. In addition to this, you can also provide details about the process of your app download, images, links, and its benefits in the content as it will make the download process easier for people.
Appealing CTA
Last but not the least step, it is something that encourages the user to download your app. Yes, we are talking about the call to action in your content. Make them bold and relevant to your content so that downloading your app is just one step away from the readers. Even you can add CTA’s in your social media campaigns and descriptions as well.
Conclusion
By following the above-listed ways, you can influence your potential audience to install your newly launched app in the Google play store. As we know, the rise in mobile app development has increased the competition in the app stores. To become successful in a tough situation, you need to adopt the above seven ways mentioned ways in your app marketing strategy to improve the traffic and installation rate of your business app exclusively.
