Best Mobile App Gamification Strategy to boost user engagement

Mobile app gamification is a technique that helps you to engage with your end audience. It is a user-centered method to boost engagement and traffic for your application. Here in this blog, we are going to discuss all the strategies that help in enhancing the gaming elements of a mobile app and boost user retention. As we know that gamification is all about adding a range of elements from games to the tech world, it also motivates users to rush back and use the mobile app once more.

This approach follows a strategy that highly impacts human behavior by making things more thrilling and adds more excitement in the process for users. It doesn’t matter what the main offering of your app is, it is crucial to attracting the users around apps to continue using them. Attracting the users towards the app is gamification. It is a leading marketing approach that motivates app users to connect with the app and get rewards. When you use a step tracker just like a pedometer, it will tell you about the personal step count you have achieved. This feature makes you happy, and this is what the game is all about.

Here in this blog, we are going to deep dive into things through which you can use mobile app gamification for your product and services!

· As per the market reports by Statista, there are more than 2,300 million active mobile gamers globally as of 2019, and the number will certainly increase with each passing day.

· According to another report that shows games stay ahead in all other categories in Apple App Store categories in 2019.

· Particularly, 24.63 percent of apps belong to the gaming group, after these category business apps are leading which covers over 9.76 percent. Thus, it is not a surprise that a lot of apps from other categories are aggressively borrowing game design elements like rewards, badges, points, internal currency, scoreboards, levels, etc. for their advertising strategies. In simpler words, an app is related to uses various gaming features to connect the audience.

What Is A Gamification approach?

A gamification approach is a procedure of using the things that already exist. To boost the user experience of the app, you can use a software application or online community techniques to inspire reliable input and long-term commitment.

Gamification in the place of work and is not a real game, as an alternative, it focus on the workings of how the gaming process works. This process helps create a straightforward technique for employees to view their have development and build continuous engagement within their business.

What is the importance of using Gamification?

Well, there are abundant benefits of using mobile gamification for your app. The outcomes of a successful gamification marketing plan possibly include:

· Attracting more customers

· Increasing acquisitions

· Boosting user retention

· Promoting your app

· Encouraging users

· Escalating user engagement

How does the Gamification approach work?

Till now, hopefully, you know why you should use this helpful marketing strategy, but you may be wondering how precisely to use it. Before we go ahead with our discussion, let us remember to keep the following things in mind:

Recognize the problem

To reap the best benefits for the business app, you need to keep in mind the difficulty that needs to be solved using the gamification technique. In case your app is not getting the needed stage of conversion. In this blog, we will recommend the users to not only put into practice the gaming elements but also line up those elements with your business goals.

Social media

The most extraordinary aspect of gamification is its aptitude to impel groups of individuals together in the type of teamwork and socializing. The gamified application should be intended in a means that gives confidence and boosts social networking.

Make things simple

Gamification is all about entertainment and ease so that the consumer instinctively understands at which phase they at present time and what changes they need to done to improve user experience.

Know Users needs

Pay attention to what your consumer needs in-app, what changes they are looking for, and what things they don’t like in the app. This gives an apparent image of what to keep, modify, and improve.

User-friendly rewards

Develop a user-friendly payment system. As an alternative to promising One large Reward after the game, you can offer small awards into smaller chunks and offer rewards upon the achievement of each stage.

Must Read: How Beneficial Are Micro-Interaction In Improving App Design

Conclusion:

To summarize this section, we can say that having a sufficient number of app users is not enough to conquer the marketplace, you need to apply some powerful unique strategies to increase user engagement — and among all gamification is one of the finest. If you want to implement gamification into your current mobile app, then follow all the steps and points mentioned in this blog. However, it’s significant to be cautious while planning a gamification approach. In case you have any other thoughts or questions, then do let us know in the comment section below. We would be more than happy to know your views.