HOW CAN GOOGLE SITE KIT BENEFIT DEVELOPERS?

Shubham Mishra
MobileAppDiary
Published in
4 min readMay 21, 2020

Google Tools plays an important role in the management, maintenance, and optimization of WordPress websites from page speed testing to analytics. But using third-party services causes minor delays inefficient flow of work.

GOOGLE SITE KIT

By good fortune, Google has made it possible for the integration of its products with WordPress. The Newly designed Google Site Kit plugin lets you access essential metrics and grants insights directly from your website’s back end.

A recent report said, Google’s Site kit to be the official WordPress plugin for Google. In simple terms, Site Kit is a tool that integrates Google’s products and tools with WordPress. The kit offers quick and easy access that is needed for managing the websites and clients.

Google Site Kit is a free plugin that delivers updated recognitions and stats in your WordPress dashboard without editing the source code on the website.

The Site kit supports all the Google platforms such as:

Google Analytics:

Analytics and tracking tool that is used for monitoring web traffic and discovering visitor behavior patterns.

AdSense:

An advertisement program where you can publish target media and contextual PPC ads and also track your earnings.

PageSpeed Insights:

A speed testing tool that is also used to check on the performance of a domain or webpage and identify opportunities for enhancement.

Optimize:

A website optimization tool that boosts visitor conversions through codeless alpha and beta testing.

Tag Manager:

A free management solution for adding and updating site tags.

Search Console:

A Google web service that lets you check the indexing status and visibility of your websites.

How can Google Site Kit benefit developers?

So, with some information that we have covered above. Now, we can look into how Google Site Kit can benefit developers.

Google Site Kit benefits for Developers

1) Excess plugins reduction:

A lot of issues arise when there are many plugins on your WordPress website. It increases the risk of security breakdown and compatibility issues. One of the major benefits of the Site kit is that it eliminates the need to use a separate plugin for each of the Google tools and products. with site kit, you don’t have to take consider an abundance of extension as it slows your client’s websites down.

Another best thing about the site kit is that it saves you from updating many plugins as with you have to maintain updates for one plugin. The tool is developed by Google and so security is never a concern. Also, it is lightweight and optimized according to Search Engine Optimization best techniques.

2) Time saver and streamline processing:

The site kit is known to increase efficiency by streamlining the workflow in different ways. With the removal of many plugins, a lot of time is saved. It eliminates access to multiple dashboards as you have to look into one. The plugin is best as it displays all the stats of the WordPress backend. Earlier it was necessary to download a third-party plugin to have a look at all the reports and stats for each platform.

Well, saved time can be used on more pressing concerns such as customer service, and look more into client project tasks. Google Site Kit lets you access and handle multiple accounts from a single view page on your dashboard.

3) Identifying opportunities:

The site kit is charged with all the essential metrics and analytics that are needed to maintain and monitor important tasks for the client’s sites. It includes SEO reports, page speed performance, and PPC campaigns. After you install the plugin you can choose what services do you want to integrate with WordPress. Suppose if you choose page speed insights then the plugin will help you drive snapshot summary of the page speed insights tool. An analysis of the site’s homepage loading time for both its mobile and desktop versions. Moreover, the Google site kit also searches and analyzes specific pages and posts.

4) Transparency improves customer satisfaction:

Well, we all are aware of the importance of maintaining a healthy level of communication with the clients. The greater the transparency, the greater the trust and eventually it happens to value your services. The data and the site kit establish a level of transparency with your clients. The advanced reporting and by alerting, WordPress admins achieve a milestone at any time. With access to all the major things, it becomes less likely to fall victim to human errors while transferring the data and information from third-party dashboards.

Conclusion:

Google site kit is best for many developers and website owners as it gives access and manages key services and analytics to increase the success of online properties. The plugin is very useful if you’re are a WordPress developer.

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Shubham Mishra
MobileAppDiary
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Writer for

Creativity comes from a creative mind and i believe words are the most influential things that weilds the power of constructing a positive ecosystem.