HOW TO IMPROVE YOUR MOBILE APP USER EXPERIENCE?
The world is accepting updates in technology as more and more people are becoming addicted to it. Nowadays, people are more active on social media platforms rather than meeting each other in person. This is because of the handheld devices that we are carrying with ourselves.
People love them and why not? They lead us to live a life that is full of ease.
Mobile apps development is on a boom as now we have mobile apps available for every domain. Mobile apps are considered as the sole reason for the growth of mobile app development industries. mobile apps enhance the capabilities of smartphones.
There are millions of apps that are available in the market and it can be clearly assumed that mobile sales will overtake desktop purchases. In today’s epoch, the better user experience does not only involve well-architecture drawings and elegant buttons and fields in the app. Well, It all depends on how a user will navigate through your application to reach his/her purpose.
Users have now initiated scrutinizing the UX or user experience of the mobile apps, along with viewing products, price comparing, purchasing, and reviewing. So, if you want to increase user retention to your app then try to design and develop the app that is understandable and user-friendly.
Now, here are some of the key points that may help you in improving the mobile user experience:
1) Go for native development
The major reason to go for native app development is that people will know how to use it. for instance, if an application tells you how to navigate from a screen to other it may be irritating and unhealthy. But when users are already aware and know the native UI element, it’ll be easy for them to follow the steps.
2) Keep the app design simple
The users of your app have a certain purpose and if they find any hindrance amid their way, they’ll get frustrated. The unwanted features and functionalities of the mobile app will only lead them away from their goal. So, keep the app design simple and understandable for the user.
3) Improve consistency
With the consistency in app design, a user will be assertive of the path they are going to. The app and the header design of the app draw the user to the right path. Consistency in the navigation system will provide consistency in the user experience. If there exist more conventional designs in your app, it’ll hamper the intuition of the app and will lead to the user’s frustration. Consistency in-app will improve the trust of the users.
4) Improve search feature
If a user is visiting or using your app then he/she must be having some goal. Either to buy a product or services. If the app has poor navigation and useful links are difficult to find then there exist high chances that your users might bounce back to your competitor’s app. It is better to provide an in-built search engine so as to make the search quick and easy. The easy navigation along with advanced search and information providing architecture will enhance the usability of the app to a greater extent.
5) Animate your transitions
Animated transitions are an effective way to create a seamless flow while navigating. A user would be more interested to see an animated transition in-app whenever they complete an action. Here are some of the key practices that can be undertaken for effective animation implementation.
Don’t have animations without a prior user action
The animation can be implemented such that a user can understand how to complete an action.
Don’t overload your app with animations.
6) Test your app
The best way to test mobile usability is to enable remote user testing. It will allow you to get feedback from remote users after they used your product. After the reviews, the app development team can focus on quality assurance and get rid of any “bugs”. You can also try for alpha and beta testing methods as seeing through your user’s eyes can give the right feeling of users while actually using your application.
Conclusion:
Developing and deploying an app isn’t hard, all you have to do is to follow the app store guidelines to but what is necessary is to maintain user retention to the app. What makes it possible is a great user experience that you can deliver within the app. In order to attain the goal, you need to incorporate best practices during the app development. Above mentioned are some best methods you can involve to make your app more engaging and useful for your users.
