Stop using push notifications for breaking news

Joe Amditis
Dec 18, 2017 · 5 min read

The age of mass-message marketing is almost upon us — are you ready?

Facebook has developed and started testing its new “Messenger Broadcast” interface, which will allow businesses to send marketing messages to Facebook users. At this point, it’s only a matter of time before everyone’s phones are buzzing and beeping with notifications about new messages from our favorite brands and publishers. From a practical standpoint, this makes a lot of sense and has plenty of useful applications. From an historical standpoint, however, this comes with plenty of opportunities for overuse and abuse.

Voice assistants could have a big impact on local news — in more ways than one

As Michael Boland noted in a piece for StreetFight back in October, at least 20 percent of mobile searches are conducted via voice, and speech-to-text conversion is only getting better by the day. That means it’s increasingly important for publishers and news providers to get in on the action before it’s too late. This is especially true at the local level, where publishers are often the last to adopt new and emerging technologies or trends.

A ‘hack day’ project from The Atlantic: Great journalism in every new browser tab

Finally, this is a really simple but cool idea from The Atlantic’s Product team. They created a Chrome and Firefox browser extension that automatically displays a different piece of journalism from The Atlantic every time you open a new tab. I just thought this was really near, and I’d love to see this kind of thing adopted by a network of local news publishers or a group of partners on a collaborative reporting project.

Bots, AI, and messaging apps

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NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media

Joe Amditis

Written by

Joe is the associate director of the Center for Cooperative Media at Montclair State University and the host of the WTF Just Happened Today? podcast.

NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media