Why are publishers abandoning Facebook Instant Articles?

Joe Amditis
May 25, 2017 · 4 min read

Money problems

Lucia Moses of DigiDay says publishers are “deeply unhappy” with the monetization opportunities for Instant Articles, and major publishers like the New York Times have started to bail, with “many others cutting back the amount of content pushed to the IA platform.”

Subscriptions (but really, we’re still ultimately talking about money)

Another big reason publishers are starting to sour on Instant Articles has to do with subscriptions. Publishers increasingly rely on paid subscribers as — you guessed it — a growing source of revenue. Until recently, Facebook didn’t allow publishers to embed paid subscription sign-ups, which created an unnecessary barrier to maintaining a growing subscriber base.

Screenshot of Facebook’s latest blog post announcement introducing an updated extension for the open source Software Development Kit (SDK).

NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media

Joe Amditis

Written by

Joe is the associate director of the Center for Cooperative Media at Montclair State University and the host of the WTF Just Happened Today? podcast.

NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media