Why launch a mobile news lab?

Plus, few best practices for engaging a community of local publishers and media partners

Joe Amditis
Dec 5, 2016 · 11 min read

The New Jersey media scene

Beyond mobile news apps

Yes, the Center for Cooperative Media’s director, Stefanie Murray, has that many unread emails.

Ask, listen, and learn

“We identified the need to improve our product for mobile before this grant [program] was announced. This is a no-brainer. As we look at our readership (parents of young children moving in from Brooklyn), we see a demographic that is increasingly mobile-centric. We need to move to meet our readership FAST and NOW before we get left behind.”

Listening and feedback mechanisms

Lessons in listening

1 . Be aware and considerate of the various pressures they are operating under.

2. Remember how many different hats most local publishers have to wear.

3. Reach out to catch up and listen, not just when you need something.

4. Frequent contact is key, but don’t overdo it.

Looking ahead


NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media

Joe Amditis

Written by

Joe is the associate director of the Center for Cooperative Media at Montclair State University and the host of the WTF Just Happened Today? podcast.

NJ Mobile News Lab

Experiments in Mobile News Innovation from the Center for Cooperative Media