Mobilisation Lab
Jul 29, 2016 · 4 min read

Since late-2011, MobLab has trained, studied, shared and convened alongside thousands of global Greenpeace campaigners and allies.

This year we worked with Dragonfly Partners to analyse our role in the community and better understand what campaigners need to work bigger and better for a healthier planet. We heard about new ways of communicating, stories that matter, what you need to learn, and how to scale power-building for change (read the full report).

We spoke to over 200 people — activists, volunteers, or senior leaders at local, national and international NGOs and INGOs.

[1] Mobile and social media still present the biggest opportunities for more effective mobilisation.

Campaigners in the global South and East (GSE) work mostly in resource poor contexts with low connectivity. Activists see mobile as an effective and inexpensive way to scale their campaigning and mobilisation efforts. Supporting mobilisation in the GSE means supporting mobile. From Bangladesh to South Africa, campaigners want to know what mobile strategies and technologies are working.

MobLab can play an even greater role surfacing existing insights and spurring collaboration on new tactics or solutions.

[2] People are campaigning in increasingly risky circumstances and shrinking civil space.

Many governments are increasingly hostile to civil society organisations and campaigners organise at considerable personal risk. Campaigners in the GSE in particular have to balance security and convenience, enabling people to act while guarding against surveillance. This has a huge impact on what mobilisation can look like. Campaigners need practices and tools that enable dissent to thrive.

MobLab can address these needs by helping to bring together a community of practice to better support campaigners and individuals facing the greatest risks.

[3] There’s strong support for MobLab’s content.

Campaigners were enthusiastic about MobLab’s current mix of content, and they want more stories describing other campaigners’ learnings, successes, or experiments — as well as MobLab’s conversation-pushing reports and review of mobilisation tools.

Of all the potential roles of the MobLab, the strongest support was for the provision of advanced courses in mobilisation, engagement, and campaign strategy. Practitioners also want help coaching leaders on how to strengthen mobilisation, engagement, and people-powered campaigning within their organisation.

We heard a clear need for support locating and developing local leadership capacity — specifically, a pipeline of high-quality GSE talent that comes from the locales and communities mobilising for change.

[4] MobLab could support social change work in the global South and East through local partnerships.

We heard from many campaigners that we need to improve our understanding of local contexts. Participants from the GSE said that the best way to work in their regions is by invitation and in partnership with local organisations and communities.

We heard that it’s important to make explicit and address the power differentials in these relationships and explore whether or not we share the same values. Some people would trust MobLab more if the team included greater representation from the GSE.

To serve groups in the GSE, MobLab support and content should be available in other languages in addition to English. We heard high demand for Spanish (though groups in Spanish-speaking countries also include many indigenous language speakers) and Arabic.

What’s next for MobLab?

We will use this input to develop new partnerships and projects — and to develop fresh proposals for MobLab’s work in coming years. We’re looking forward to:

  1. Surfacing more stories and developing new case studies that reflect the themes above, such as mobile campaigning, digital security/safety, and campaigning under difficult circumstances.
  2. Convening a modern campaigning skillshare event in Oct/Nov. Stay tuned!
  3. Facilitating design sessions with partners (July-Aug) to explore how we can better serve social change campaigners around the world.

Download the full report


This article was originally published at MobilisationLab.org. The Mobilisation Lab at Greenpeace exists to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change.

Follow Mobilisation Journal here on Medium and get all our updates on Twitter. Working on a new campaign or part of something innovative in people powered campaigning? Get in touch.

Mobilisation Journal

Stories from the intersection grassroots-led campaigns, digital communications and citizen organizing.

Mobilisation Lab

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Digital Mobilisation Lab for Greenpeace + its Allies: envisioning, testing, rolling out creative new means of engaging & mobilising supporters around the world

Mobilisation Journal

Stories from the intersection grassroots-led campaigns, digital communications and citizen organizing.

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