Own Your Health — Launching a Health&Fitness/Yoga/Meditation Platform

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mobiotics

9 min readNov 19, 2021

Health & Fitness is one of the fastest-growing industries across the world. Video-on-demand and live streaming have been extensively put to good use in the health & fitness industry especially post the pandemic. Today online Health and Fitness industry including fitness, yoga, and meditation training is expected to reach $60B by 2027

Fitness, Yoga, Meditation centers, and individual trainers face difficulty in scaling physical operations. One of the best ways to scale is to move your business online where you can connect with an unlimited amount of people seeking wellness and convert them. Doing so could help you multiply your client base and revenues while without strain on your physical availability.

How do you know if launching a Health & Fitness platform is right for you?

There are various things to consider before starting your own health & fitness platform. We have picked out significant points that you need to consider ahead.

Whether you offer workouts, yoga, aerobics, meditation, martial arts, or other type of fitness training, live and on-demand video classes is the most effective means to impart training. By integrating real-time progress tracking through wearables like Apple watches and providing automated tracking and follow-up, you can manage your clientele in the best possible manner without being physically present always.

The content you have is premium and valuable and can attract a large audience. Whether recorded, live, scheduled — content needs to be useful and preferably exclusive to attract audience.
You have an established audience on other channels/platforms — if you have an existing audience in social media platforms, you can work on converting your fans into paying customers
You have a long-term, consistent, content release calendar. If your fitness/yoga/meditation business plan is going to succeed, you’re going to need a steady flow of new content/live sessions.
You have access to health and fitness-related merchandise which you can sell and monetize on platform. This along with brand endorsements can become a good monetization option for you.

It is also likely that you’ve got questions like.

Is a health streaming business worth the investment. Can I monetize?
Should you structure your Health business plan around subscription video, transactional video, Ad based, merchandise sales or some other kind of monetization strategy?
Do you have the desired volume of content available and how wide and deep is your intended audience base for health streaming platform?
Do you have the capability for steady content distribution, marketing, and production of live and on-demand video content?

If the answer is in the affirmative — you are ready to evaluate platform options

Evaluating Health Platform Options

Does the platform support your content type —Live Training, Recorded Videos, Live Events, Yoga, Aerobics, Meditation, Martial arts, or other type of fitness, etc. Does it provide you with the flexibility and features needed. Is the UI/UX best in class and onboarding and payments friction-free.
Does it provides automated tracking and follow-up. Does the platform allow to set goals, schedule workouts, track progress, provide real-time feedback and motivation in a variety of ways to help improve wellness.
Does the platform integrate with wearable devices including Apple watch for fitness tracking, and analyze data to offer better and more personalized advice and care.
Does the platform support fitness-related merchandise (vCommerce) vending options. Can the interface allows you to purchase seamlessly with a few clicks during health & fitness workout program selection.
Does the platform have branded apps on iOS, Android, and Web (PWA) with Chromecast support. Is TV and Console Apps available on demand
Does the platform has Digital Rights Management (DRM) that are industry-standard studio-grade with content Geolocking. Google Widevine, Apple Fairplay, and Microsoft Playready are popular studio-grade DRM systems.
Does the platform support Adaptive bitrate streaming(ABR) from Low to Full HD. Does it allow you to migrate to 4K and HDR in the future. Does the packaging allow multiple language subtitles and audio tracks. Is player fingerprinting and watermarking supported?.
Does the platform support Subscriptions, Purchases, Merchandise ordering and Ad-based monetization models. Are domestic and international payment gateways supported. Are recurring subscriptions allowed.
Does the platform gives detailed metrics and reports including subscribers, subscriptions, purchases, and payment details
Can we manage partners easily? Is there a portal where partners can view their content statistics and reports.
Does it support affiliate program management, discounts, and loyalty rewards?
Does the platform support PUSH/MAIL campaigns and notifications
Does the platform provide a QoS guarantee and great L2 technical Support? The platform must be monitored 24x7 and kept up. Technical issues coming through customer support must be closed within a guaranteed time with SLA.
Can the platform scale according to your needs? Does it address privacy, security, and regulatory concerns. Does it offer free upgrades and enhancements?

Planning for Launching Health Streaming App.

An effective way to launch a health streaming platform in front of an audience is through successful health streaming app launch plan.

Clearly define unique content strategy — What, When & How.
Design a distribution roadmap across platforms & video devices. You might start with iOS/Android/Web Apps but may want to expand to TV Apps in the future.
Adapt marketing tactics to find, nurture, and build your health & fitness audience — Viewers need to be engaged by marketing across a range of channels and messaging touchpoints. Plan your pre-launch and post-launch marketing across channels. Make sure you have all the materials needed for marketing, including a marketing budget, influencer marketing/celebrity marketing plan, Video platform promotions, Affiliate marketing plan etc.
To reach a bigger audience, when promoting health streaming platforms, it is crucial to be present on social networks like Facebook, Twitter, and Instagram to promote, Email Marketing to engage with an email list and work with influencers, famous bloggers/actors, celebrities, etc.
Design, launch and refine your video offering and technology solution in an iterative effort.
Pre-launch awareness marketing strategies — The Awareness phase is your chance to build up excitement and share information about your Health platform. The strategies are by setting a release date, Understanding your audience, building a website or landing page, Content strategy, Outreach strategy, Social media strategy, App store optimization research, Consider paid advertisements.

Launching the health streaming platform

While launching your health streaming platform, there are some basic and most important things you really need to keep in mind to make it a big success.

Customer acquisition strategy.
How to convert existing customer base.
Subscription/pricing strategy.
Prerequisites and deliveries for health platform launch
Setup: configuration of the platform like branding, logos, and colors, along with how you’ll monetize it.
Test: QA (Quality Assistance) the platform. This is the step where you review your app for functionality and CX (Customer Experience)
Submission: App submissions require careful planning and details to be provided.

How to enhance and grow your Health Streaming platform

Effective strategies to improve the Health platform include.

Give your audience great recommendations, scheduling, goal setting and tracking.
Provide real-time and offline feedback and motivation. One-to-one sessions may also be needed.
Deliver a Seamless Onboarding Experience to New Users
Let users discover and enjoy content with a seamless experience across devices and make them come back for more.
Bring Back Your Platform Users With Push Notifications
Recommend New and Featured Content Using Personalized Banners
Use Product Badges to Drive Premium Subscriptions
Speed Up Content Discovery With the Power of Stories
Leverage In-App Messaging Campaigns to Increase Viewership Time
Collect Critical User Feedback to Strengthen Your Health platform
Engage Your Users With Rich Promotional Emails and Notifications
Develop affiliate marketing program to enhance subscribers through affiliate referrals
Enable “Invite a Friend” Process to Encourage Referrals

Monetization models to follow

Generally, there are three main ways to make money with your health streaming website.

Ads: Offer free access to your services if your users do not mind viewing advertisements. You can set the frequency of ads; for example, place ads after every health activity.
Subscription: Offer Subscription-based access to your services. It can offer access to premium features or unlimited access to songs for a monthly, quarterly, or yearly price.
Pay-per-module: Allow users to purchase each health module that they can either store on the website or download to the device of their choice.
Fitness Merchandise — Allow users to shop for wearable devices like Fitbit, smartwatches, fitness trackers, fitness devices, supplements and nutrition products etc.

Analyzing the performance of the health streaming platform

Monitoring your analytics is essential for retention, but also for driving future users. Keep in mind that key metrics should be tracked in both the Pre-launch and Post-launch stages, so make sure to keep an eye on this throughout the entire process.

Paying close attention to the following points helps to analyze the performance.

Subscriber count: Measure the number of subscribers in a given time frame to track the success of your marketing efforts.
Churn rate: This refers to the number of users that unsubscribe from your services.
Average usage time: The average length of time your users spend watching a specific piece of video content on the Health platform.
Devices: This shows you on which connected devices your audience is using most
Countries: Knowing where your users tune in from is helpful for keeping track of their preferences and creating more targeted strategies.
Analyze the monthly active users (MAU), customer acquisition cost (CAC), average revenue per user (ARPU), customer lifetime value (CLV), conversion rate (CR), abandon rate, engagement, inactive users, etc.
Analyze technical problems faced in the health streaming platform, have a dedicated playback & support team to manage the premium platform.
Analyze marketing activities, Check on the return on investment for each activity based on insights and analytics from the activities. Do research to understand what better marketing campaign can be done to reach the right audience, get more subscribers, and generate revenue.
Understand the viewer experience in terms of UI/UX design, visibility, etc. If any improvements need to be done on UI/UX, consider implementing the same in future premiering.
Does the platform provide quality delivery — low latency playback, video quality, and multiple language support are all important
Does the platform provide low friction onboarding, payment, and viewing experience? Users must be able to signup/login using email/mobile/social media through easy, secure steps. Plans must be purchasable friction-free. INAPP/PG/Wallet payment options must be provided.

Developing a state-of-the-art Health platform with a good user experience takes a great deal of expertise. At mobiotics, our experts are well-versed with techniques to provide you best customized Health app solution.

Introducing our Health&Fitness/Yoga/Meditation Platform Called — Health+

Fast to set up a Health & Fitness Platform for Fitness/Yoga/Meditation centers and practitioners.

Here is the simple flow of Health+platform.

Health+ offers — Fast to set up a Health & Fitness Platform for Fitness/Yoga/Meditation centers and practitioners.

Here are the features of our Health+ product.

Branded Apps on iOS and Android and Web. Integration with Wearable Devices including Apple Watch. Distinct UI/UX for Fitness, Yoga and Meditation.
Support for On-Demand fitness content and Live classrooms. Goal setting, Workout scheduling, and real-time Progress Tracking.
Adaptive Bit Rate (ABR) streaming in Full HD and SD based on bandwidth and plan. Industry-standard MultiDRM for piracy protection.
Subscriptions (SVOD), Purchases (TVOD), and Merchandise (vCommerce) monetization options. Pre-integrated with domestic and international Payment Gateways.
Detailed Metrics and Reports including subscribers, subscriptions, purchases, orders and payment details. Partner and Affiliate Management option.
Scalable SAAS built on AWS. 24x7 Maintenance and Monitoring

Coming to an end.

mobiotics Health+ package is customized to work across all platforms and devices without snags. User authentication is also taken care of and provides a high-security Health+ mechanism.

Looking to launch your own Health+ software for your organization? mobiotics can get you all of that.

Click here to book a 15 Min demo with us to know how Health+ works.

For more information about our product and services please feel free to get in touch with us

Call us at +91 9620209869, or write an email to the sales@mobiotics.com