Buzz Marketing 101

Leveraging attention to produce better sales and profitability for your business

David C. Wyld
Published in
6 min readNov 10, 2024

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Overview

Buzz marketing is a form of marketing that relies on creating a buzz or excitement around a product or service. It involves generating interest and conversation about a product through word-of-mouth, social media, and other forms of communication. The goal of buzz marketing is to create a viral marketing effect, where people talk about the product or service and share it with others, leading to increased brand recognition and sales. Buzz marketing can be an effective way to generate buzz and interest in a product or service, especially in today’s world where social media plays a significant role in shaping consumer behavior. In this article, we will explore the concept of buzz marketing in detail, including its history, benefits, and how it can be used in today’s world.

History of Buzz Marketing

Buzz marketing has been around for a long time, but it has only recently gained popularity as a marketing strategy…

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Modern Business
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David C. Wyld
David C. Wyld

Written by David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.

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