Modern Business
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Modern Business

A Look at the Brand Proliferation Today Across the Hotel Industry

Can You Have Too Many Brand Identities?

Across the Hospitality Industry, the Major Hotel Brands Have Been Proliferating Their Offerings Under New Brands. Is It Possible to Have Too Many Brands in Today’s Fast-changing Lodging Environment?

Photo by Marten Bjork on Unsplash

Overview

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.