Design Thinking for Small Businesses

Why and how to implement design thinking to improve small business operations and profitability

David C. Wyld
Modern Business
Published in
4 min readJun 20, 2024

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Photo by Jess Bailey on Unsplash

Overview

As a small business owner, you’re always looking for ways to improve your operations and stay ahead of the competition. One approach that’s gaining popularity in the business world is design thinking. This methodology places a strong emphasis on understanding the needs and wants of customers and using that information to create products and services that meet those needs in a unique and effective way. In this article, we’ll explore the importance of design thinking for small business management and how it can help you grow and succeed.

What is Design Thinking?

Design thinking is a problem-solving approach that has been used by designers and engineers for decades. It is a methodology that places a strong emphasis on empathy and understanding the needs of the user. Design thinking involves several stages, including research, ideation, prototyping, and…

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David C. Wyld
Modern Business

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.