Guerrilla Marketing 101 for Small Businesses

A how-to guide for small businesses to make use of innovative, low-cost, and attention-grabbing tactics to market their products and services effectively

David C. Wyld
Modern Business
Published in
5 min readMar 15, 2024

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Photo by Ben Robbins on Unsplash

Overview

Guerrilla marketing tactics are a great way for small businesses on a tight budget to reach their target audience and gain a competitive advantage. Unlike traditional marketing methods, Guerrilla marketing relies on unconventional tactics that are both eye-catching and memorable.

In this article, we will outline what guerrilla marketing is and how all businesses can use it. Then, we will explore some of the most effective Guerrilla marketing tactics that small businesses can specifically employ to promote their brand and increase their sales.

Photo by 愚木混株 cdd20 on Unsplash

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that involves using unconventional and creative tactics to promote a brand or product. It is a low-cost and high-impact approach that is targeted towards a specific audience. Unlike traditional marketing…

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David C. Wyld
Modern Business

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.