Modern Business
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Modern Business

Making the Real Calendar Work for Your Retail Operation

Halloween in July? Christmas in September?: How the Retail Calendar is Out of Sync with Reality

The tradition in the retail world has been to give consumers what they want way before they want it. Here’s how this works against retailers and shoppers alike and a breakout strategy to follow.

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.

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