Sticker Marketing 101

Making It Stick: Sticker Marketing for Small Businesses

How small companies can use stickers to create marketing that works

Modern Business
Published in
6 min readOct 22, 2024

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Overview

A simple sticker. We see them all the time — on laptops, on cars, on sports gear, on buildings, etc. And for many, stickers are something they collect, often just for themselves. Today, innovative companies — both large and small — are discovering what has become known as sticker marketing, using stickers to their advantage.

Sticker marketing can be an effective and affordable way for small businesses to promote their brand, products, and services. By using stickers creatively, small businesses can attract new customers, increase brand recognition, and drive sales. In this article, we will discuss how small businesses can best make use of sticker marketing.

Photo by Melissa Keizer on Unsplash

Successful Sticker Marketing Examples

Sticker marketing has been used by many successful companies to promote their brand and drive sales. Here are a few examples of how major companies have successfully used sticker…

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Modern Business

Published in Modern Business

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David C. Wyld

Written by David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.