Naming Names at BabyNames.com
How an innovative small company bested the biggest names in marketing and advertising in creating a simple, powerful message for our times
Introduction: Baby Names
Baby Names. When we tend to think of them, we think of them in such a positive way. After all, babies are exciting and yes, life-changing! When someone in your family, at the office, in your neighborhood, etc. has a baby, learning the new child’s name is usually a moment of anticipation and excitement (and sometimes, let’s be honest, maybe just a little bewildering as well…)!
And yes, a whole niche-industry — well, a part of “big motherhood” — has been built around baby names. From baby name books to baby name websites to baby name consultants (yes, they are out there!), there are companies and people who make a healthy living helping others choose the perfect name for their new addition to their lives.
When baby names make the news, it is usually for all the right reasons. When an…
