Modern Business
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Modern Business

Naming Names at BabyNames.com

How an innovative small company bested the biggest names in marketing and advertising in creating a simple, powerful message for our times

Source: BabyNames.com

Introduction: Baby Names

Baby Names. When we tend to think of them, we think of them in such a positive way. After all, babies are exciting…

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.