Modern Business
Published in

Modern Business

Why service businesses should focus on last impressions with customers

New Marketing Rule: You Never Have a Second Chance to Make a Good Last Impression

It seems a bit weird to be writing about an experience having your cat put to sleep by your veterinarian. However, what happened to us serves as a reminder to all in customer-facing businesses to pay attention to the importance of not…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.