Modern Business
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Modern Business

What You Can Learn from Patagonia’s Marketing Fail

Patagonia’s Big Advertising Fail in the Snow

The well-regarded retailer recently issued an ad depicting a young child jumping off a roof into the snow (a big no-no for winter safety). How can a master marketer make such a big advertising mistake and how can you avoid doing so — in whatever you manage — in the future?

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.

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