Projection Marketing 101: How It Works and Why It’s Effective

How companies are making use of projected images in innovative marketing efforts

Photo by Clyde He on Unsplash

Overview

Projection marketing is a type of advertising that utilizes projection technology to display ads on buildings, walls, and other surfaces in public spaces. The idea is to catch the attention of passersby with eye-catching visuals and messages that are projected onto a surface. This type of marketing can be especially effective in urban areas with high foot traffic. Projection marketing can also be used to create immersive experiences, such as projecting a brand’s logo onto a building in a creative and visually stunning way.

In this article, we’ll examine projection marketing, how it works, and why it’s an effective way for brands to reach their target audience.

Photo by Casey Horner on Unsplash

How is Projection Marketing Utilized?

Projection marketing can be used in a variety of ways, from displaying simple logos and messages to creating immersive experiences that tell a story about a brand or product. Some common uses of projection…