Modern Business
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Modern Business

Rebranding “AR-15:” No, Not the Gun, But Rather, the College Quarterback

One thing you don’t want in branding is for your brand to be linked with something infamous. Anthony Richardson, the starting quarterback for the University of Florida, just changed his “AR-15” moniker to avoid any connection with the notorious assault rifle in a branding lesson for the ages.

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David Wyld

David Wyld

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David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.