Modern Business
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Modern Business

A look at the winners and loser in the battle over chicken sandwiches

Reports from the Front Lines of America’s “Chicken Sandwich Wars”

At a time when seemingly every fast-food restaurant is offering a chicken sandwich on their menu, here’s a look at the winners and losers in the high stakes battle for the hearts, minds and stomachs of U.S. consumers — and at what lies ahead.

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.

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