Modern Business
Published in

Modern Business

A look at the winners and loser in the battle over chicken sandwiches

Reports from the Front Lines of America’s “Chicken Sandwich Wars”

At a time when seemingly every fast-food restaurant is offering a chicken sandwich on their menu, here’s a look at the winners and losers in the high stakes battle for the hearts, minds and stomachs of U.S. consumers — and at what lies ahead.




Stay abreast of the latest in business, tech, money, and careers!

Recommended from Medium

Safe Food List for Fructose Malabsorption & FODMAP Diets

Jasper Generated Story: 20 Tips on How to Start a Small Kitchen garden

Food Media Has A Segregation Problem

Boss of Shanghai’s French Bakery Farine Hit by Expired Flour Crisis Says ‘He Will Surely Come Back’

What Vegetables Can Be Planted Next To Okra?

What Vegetables Can Be Planted Next To Okra?

Kinds of Super Fruits Should YOU Eat? WHEN?

Let’s Bake! Apple Crumble and Cloud Bread

Banana Loaf with Cranberries

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself:

More from Medium

How the “Daily Homepage for the World’s Largest Industry” is Rethinking the Future of Travel with…

Rafat Ali of Skift

Arby’s Raises the Heat in the Chicken Sandwich Wars

Good Spectrum Policy is a Good Start in Addressing the Digital Divide

Why we should expand composting infrastructure across the country