Modern Business
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Modern Business

The Challenge of Rebranding a Country and Its Airline

Türkiye Hava Yollari: The Ultimate Rebranding Experiment for the Turkish National Airline

Can you change the identity and image of a country? The recent announcement that Turkish Airlines would be rebranded as Türkiye Hava Yollari is a major step in trying to rebrand not just a national air carrier, but reshape a national identity. Will it work?

Source: Wikimedia Commons



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David Wyld

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