The Challenge of Rebranding a Country and Its Airline
Türkiye Hava Yollari: The Ultimate Rebranding Experiment for the Turkish National Airline
Can you change the identity and image of a country? The recent announcement that Turkish Airlines would be rebranded as Türkiye Hava Yollari is a major step in trying to rebrand not just a national air carrier, but reshape a national identity. Will it work?