Modern Business
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Modern Business

The Accident Response Team Promotional Vehicle

A Marketing Case Study in How to Stand Out in Our Noisy, Busy World Today

Ford Explorer — Side view

For companies everywhere, it is becoming more and more difficult to actually reach potential customers with their advertising and marketing messages. Here’s a simple lesson in how to conduct a low-cost promotion that works in capturing consumer attention today!



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David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: