The Inventor’s Paradox in Business

Why balancing enthusiasm with realistic market assessments to get inventions to market is so vital for successful innovation

David C. Wyld
Modern Business
Published in
6 min readJun 21, 2024

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Overview: The Inventor’s Paradox

Innovation and invention have long been heralded as the driving forces behind economic growth and success in business. From the creation of the wheel to the development of the internet, inventions have changed the world and brought untold benefits to society. However, for every successful invention, there are countless others that fail to make an impact or even make it to market.

The Inventor’s Paradox is the idea that an inventor may be so passionate and knowledgeable about their invention that they overestimate its value and potential impact while at the same time underestimating the time, resources, and effort required to bring it to market. This can lead to unrealistic expectations, financial challenges, and, ultimately, the failure of the invention to succeed commercially. In this article, we will explore the Inventor’s Paradox in more detail and look at strategies for balancing enthusiasm with a realistic assessment of the market and the ability to execute on the vision.

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David C. Wyld
Modern Business

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.