Tips for Growing Your Small Business This Holiday Season

Expert Advice for Entrepreneurs from Google for the Christmas Season (and Really, for Anytime of Year!)!

David C. Wyld
Published in
4 min readDec 3, 2019

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Get Your Small Business in the Black This Christmas Shopping Season — and Beyond!

Expert Advice for Entrepreneurs from Google for the Christmas Season (and Really, for Anytime of Year!)!

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(BPT) — Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush, they are investing in digital marketing to reach new customers and stand out online.

Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global product director for small business ads, Google.

Photo by Kobu Agency on Unsplash

1. Be discovered and build a website

People are increasingly searching for small businesses. In 2019, search interest in…

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David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.