What Total Wine & More Can Teach All of Us about the Power of a Great Idea
An Adult, Alcohol Superstore May — or May Not — Be Your Cup of Tea. But Here’s Why Even If You Don’t Drink, You Need to Seek Out One of Their Stores to See Just How Well an Unorthodox Approach to Marketing Can Succeed in Creating a Better Customer Experience.
I had my first Total Wine & More experience late on a rainy evening at the end of a long workday followed by a middle aged, married life escape — a shopping/fast food dinner trip to a neighboring larger town about 20 miles from us. We had to go to Covington, Louisiana as we had an exchange to make at a big box retailer there, and after a long day, a “fancy” dinner out at Chick-fil-A or Five Guys seemed like a well-deserved treat for my wife and I.
We were wrapping up our last planned stop when I suggested we make one more stop at the Total Wine & More store that had recently opened in nearby Mandeville. I didn’t even know precisely where the store was located, and in fact, the shopping center where I assumed it would be was wrong. So, with the swipe of my Maps App, I saw Total Wine was less than a mile away. Now, it was late, and my wife gave me the husbandly advice…
