AI and Marketing| How Fast-Food Companies Use AI To Lure More Customers
It seems like AI is operating everything these days. An intelligent, quick and fairly reliable resource that can be utilised for a wide variety of purposes.
Unsurprisingly, major fast-food brands have begun using artificial intelligence softwares, to gain a deeper understanding of their customers behaviour.
New artificial intelligence systems can quickly process customer data, providing calculated suggestions, for as to how a company should advertise their products.
With such fast, measured, calculated and precise technology at the fingertips of fast-food brands — will it prove effective, in luring in more customers?
How AI Thrives At Personalisation:
It’s no secret that fast-food brands ( alongside several other large businesses) utilise personalisation algorithms, as a means to engage their customers.
It’s an effective strategy, through customers being suggested products of their personal preference, they’re more likely to be interested in buying that company’s product.
It hits closer to home. It makes a standard product, feel unique and personal to the customer.
Fast-Food companies are becoming increasingly good at doing this.
In Ecuador KFC launched an AI- powered, personal messaging campaign. The aim of the campaign was to better understand the preferences of KFC’s mobile customers.
Using an AI system called Braze Canvas, KFC was able to identify which messages engaged customers on their mobile app.
Through better understanding what messages customers took interest in, KFC was able to boost their revenue by 15%.
Pizza Hut has implemented AI in an innovative fashion. Pizza Hut recently rolled out an AI-powered mood detector. As the name implies, the device measures the mood of the customer, and then allocates a suitable pizza for them to order, based upon their mood.
The device features artificial intelligence technology which is capable of detecting facial expressions, and then categorising the expressions into a mood.
AI’s Innovative Menu Suggestions:
AI doesn’t just know how to effectively advertise. AI also excels in suggesting different business practices, that can benefit the company.
Recently AI has assisted in helping create top-selling foods in restaurants. Motorcity Pizza, located in Lewisville Texas. Recently rolled out an AI-generated pizza recipe.
Stemmed from the imagination of a regular customer — Winston Edmonton. Winston used AI software ChatGPT, to suggest a pizza recipe.
After Motorcity took the recipe on board, it became an instant success.
A deep crusted and saucy pizza, that packed a strong punch of flavour with a plethora of sweet vegetables and tangy cream.
The Analytical Intelligence of AI
Perhaps the most profitable attribute of AI, is its calculated business recommendations. AI can play the role of a business analyst, superbly.
Through calculating the sales revenue across different seasons of the year. AI can provide insights into which products are the most profitable, and what is the most optimal time of year, for these products to be sold.
In 2021, American fast-food chain Wendy's, partnered with Google Cloud in order to improve the company’s data analytics for individual stores.
Through analysing an individual stores sales data, the AI can calculate when the best season of year is to advertise certain products.
It’s also capable of engineering new and exciting menu ideas, these ideas all stem from restaurant data. The AI then calculates what the most appealing combos would be, based on previous customer preferences.
Overall the relationship between AI and business marketing, is one that’s quickly progressing. Major advancements in artificial intelligence software's are occurring annually, and large businesses are quick to invest in the technology.
I wonder how long business analysts will keep their jobs for? Will corporations solely rely on artificial intelligence for analytics, or will they keep human analysts?
Only time will tell.
