Tik Tok Creates Music Stars of the Future
Meet the newest up and coming singer, Sarah Cothran
It’s no secret that Tik Tok has a say in the way music reaches the airwaves. Several big name artists have used the social media app to increase listenership to their songs in streaming platforms. The app even has the ability to sway the Billboard charts, with a song from an old children’s show reaching the top of the charts recently (“Castaways” by The Backyardigan’s). That being said, this app has become one of the best ways to discover new musical talent as millions watch. Take Sarah Cothran, for example.
With a powerful cover of Matt Maltese’s “As The World Caves In”, Cothran quite simply created their own version of the song. One could even argue that it is better than the original, especially if you hadn’t heard it before. This short video gathered over 22 million views and would essentially catapult the popularity of this artist, not only on Tik Tok but on streaming platform Spotify as well.
Sarah Cothran has quickly gained monthly listeners and as of today is at 900k…
