Replica by Oneohtrix Point Never | Album Review

Electronic artist Oneohtrix Point Never creates a bizarrely beautiful soundscape on Replica.

There’s this company I found on the internet called Videomercials — it might be one guy, I don’t know — and they make these DVD compilations of old commercials. Essentially, it’s like a nostalgia dealer. And he has just volumes and volumes, like “Daytime Commercials 1983-’87” or “Late Night Commercials ‘89-’93”. So I spent $100 on these DVDs. A ton of them were shit like sexy commercials for coffee and crappy stuff from daytime television, like melodramatic laundry commercials, fast food, consumer electronics.Yeah. Obviously, the purpose of these commercials was to sell something, but it’s amazing what’s happening in between the phrasings of the pitch — these strange pauses and little incidental sounds. So those sounds were my drums, and the voice-over would be my singer.

Daniel Lopatin, aka Oneohtrix Point Never.
  • Andro
  • Remember
  • Replica
  • Submersible
  • Up



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Z-sides: Music Reviews

Welcome to my personal blog. This is a place where I discuss any of my musical finds or faves. Drop in and have a listen.