We’re Crunch Time Parents, Aren’t We?
Have you ever experienced ‘crunch time’? According to the Cambridge dictionary, it is “a point where something difficult must be done.”
“He plays well without pressure, but can he produce at crunch time?” This is an example sentence suggested by the Cambridge English Dictionary for the expression ‘crunch time.’ I looked this word up because my husband told me about the game developers of Cyberpunk 2077. For the final release of the game at the beginning of December 2020, the developers had to ‘crunch hard’ to get it finished, with some reported to have been working up to 100 hours per week on the project. In particular, in the gaming industry, ‘crunching’ has, unfortunately, become the standard to meet a release date.
The road of video game development and marketing consulting is long and hard
My husband, himself, used to work as a game developer. He knows crunches only too well. As an employee, it often happened that the team had to do extra shifts on the weekend at the end of a game development phase. These crunch periods could actually stretch over several months.
The road of video game development is long and hard. But if you look at other industries, you can…
