I’m Not A Failure Because I Gave Up My Entrepreneurial Dream

Letting go was the start of something much better

Ellen Eastwood
Modern Women

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Woman looking intently at a laptop computer in an industrial setting
Photo by Luca Nicoletti on Unsplash

Back in 2019, I was feeling pretty good about my professional life. I’d built a thriving freelance practice and developed a successful sales strategy that worked for me, someone who hated marketing herself.

While I’d replicated my corporate salary, becoming a “single shingle” whet my entrepreneurial appetite. It was frustrating that I could only work on a certain amount of projects at a time, meaning I could only bring in so much money. I started outsourcing, but that didn’t provide the exponential growth I wanted.

Having spoken with many freelancers I knew networkingitis, discomfort with putting yourself out there, was common. Many didn’t attend events, share knowledge, or reach out to prospects via social media. They stayed home hoping the phone would ring.

As a result, they worked very little or were beholden to one or two clients. That’s a big risk for a consultant because if clients sense you’re dependent they can become demanding, pushing you to take their grunt work or cutting pay. Having other clients means I can set boundaries when they try to take advantage.

One day I had a lightbulb moment — I could help struggling consultants bring in more clients…

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Ellen Eastwood
Modern Women

Culture and lifestyle writer | Generalist | Curious | Witty on a good day | Contact: elleneastwood@outlook.com