Video Series: Introduction to Design Strategy

Design strategy is all about experience, emotional insight, and narratives, built on a foundation of empathy. It’s designing for behavior over time instead of just a single moment in a static artifact.

In this introduction to design strategy, Jon Kolko — expert designer, strategist, educator, author, founder of Austin Center for Design and COO here at Modernist — discusses in the ins and outs of combining design and business, transcending reality, getting real about careers, and creating value for companies large and small.

From Disney to Blackboard, learn about using design strategy to build iconic brands, products, services, and systems that users want and need.

Watch the video below.

Learn more about Modernist’s approach to design strategy at and add your email to receive our monthly Design Futures content for more resources and inspiration.

You can also connect with us on LinkedIn, Twitter & Instagram.

Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.

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