Forces of Nature, Programmable Bank Accounts, Niche at Scale, and more
The last few months have changed the kinds of conversations brands should be having with their customers. Those who declare what they stand for and demonstrate their perspective and values through action earn loyalty.
New technologies are enabling the next wave of programmable and extensible services tailored to individuals and community networks. While building your own features by writing code is too complicated for most, these abilities will eventually make their way to the masses through simpler user experiences.
On the web, small is relative and niche can be scaled. If you’re starting a new venture- think like you’re in an incredibly dense city, with varying subcultures, and access to limitless foot traffic.
Products without brand differentiation will find it difficult to compete on speed and convenience against technology companies. The smiling curve is a useful tool to understand where your value lies.
The experience is the product, and that includes the model (marketing, business, shipping, distribution, etc) as much as the actual product itself.
People Over Profit (2015) highlights the pitfalls of businesses that focus entirely on business growth with great examples from the past and present. Dale Partridge challenges the reader to think beyond the brand asking: how do we love our people, our customers, in a socially responsible and sustainable way?