The New Euroleague Mobile App

A story about the reinvention of the Euroleague Basketball Mobile app and the digital potential in sports.

Alexander Maier
Mar 16, 2016 · 4 min read


At the beginning of 2015 Euroleague Basketball was present with a web based mobile app on mobile devices initially developed in October 2012.

The old Euroleague Mobile app - mid 2015

Key Take Aways (old release)

  • Google Play and Apple App Store ratings register a continues downtrend
  • Fans are more and more requesting new features
  • Bugreports — mainly caused of the changes in the mobile environment — are increasing

Key Goals (new release)

  • State-of-the-art scalable and sustainable foundation for a continuous feature extension
  • Noticeable strong increase in usability
  • Targeted mobile operating systems: Android & iOS

Design & Requirements Engineering

Under the direction of D/UNIT we started with a workshop at Euroleague’s HQ located in Barcelona in May 2015. The objective was to pin down all high level requirements, which we specified in detail at the office of D/UNIT in Munich shortly after.

First discussion about the IA in general and the matching navigation concept.
Final information architecture.

Interim App

During a meeting we realized that we were encountering a three month gap between the operational stop of the old app and the live-going of the new app.

Concept scribbles of the interim app.
Visual design of the interim app.

Visual Design

In parallel to the interim app development the concept of the main app was finished and the work on the visual design began.

Turkish Airlines Euroleague screens.
League switch and visual theme adoption.


After nearly four months the new Euroleague Mobile app was available on the Apple App Store and Google Play.

Key Features

  • News related content of all competitions including photos and videos
  • Live streaming of all games (requires Euroleague TV subscription)
  • Push notifications for game tip-offs and results
  • Games, standings, teams and players details
  • Play-by-play, shooting chart, game evolution
  • Official team and player tweets
  • Real-time analytics and contextual sales targeting

Store Links


Now that a sustainable foundation is in place, the way is paved for plenty new and exciting features to come.

  • Tablet app as 2nd screen to discuss topics, check detailed player movement, participate in the community while watching a game on TV


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Thanks to Jonas Greminger.

Alexander Maier

Written by

Mobile Application Engineer, Co-Founder & CTO at



We design and create digital solutions for businesses & startups.