What Is Emotional Website Design?

Creating an emotional connection could mean the difference between converting and losing customers

Abigail Stock
MODE/X
Published in
5 min readApr 17, 2019

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WWhy do we click that “Buy Now” button? No doubt it’s some combination of price, quality, and convenience — our brains churning their economic engines, crunching data into a decision, as they do dozens of times a day.

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