Digitalization in the hospitality industry — new opportunities
We have already covered the question of why even during the pandemic ModiHost will help hotels run more efficiently. Today we will touch upon the so-called “economy of impressions”, that is businesses taking advantage of new technologies and the relentless advance of the scientific and technological revolution to target and appeal to customers’ emotions.
Hotels that want to keep growing both now and in the long-term have to plan out everything for the guests to have an unforgettable experience. The business-to-client relationship turns into a stage with a performer and audience.
This couldn’t be any more relevant for the hotel business. For example, in Japan, one hotel greets its guests with dinosaur robots all the services in the hotel are provided by robots. At Four Seasons in Saudi Arabia, guests can order a unique unique-shaped specifically for their head.
Client preferences are evolving, and guests become more and more demanding. Statistics show that 87% of people will never come back to repurchase a product or service if they didn’t like the first experience with it.
Telefaction research says that customers are twice as likely to leave a review after a negative experience rather than positive.
This is why it’s so essential to begin digitalization to satisfy customer expectations to the fullest. For example, clients can already check into the hotel by themselves, unlock their room, change A/C settings and order food.
The hotel can analyze information about the guests to improve service and the odds of their coming back to stay next time. Digitalization allows creating the framework for personalizing the guest experience and make your hotel stand out from the competition.