Guests will experience groundbreaking new levels of comprehensive and highly personalized customer care.
Artificial Intelligence offers terrific benefits to hotel guests and hoteliers. Hotel guests have far better experiences because the use of AI means the hotel’s system can learn personal details, habits and preferences about the guest. These can then be harnessed to assist the hotel and staff in providing a far better and more personalized experience for the guest. The details are also kept on file, so if the guest returns, even if it’s years later, he will be remembered, and his great experience will be repeated.
AI is able to take an unlimited number of parameters into account when creating profiles of guests; it also applies advanced client segmentation. As a result, a unique and very specific understanding is developed of each guest and used to provide them with a unique experience which would not necessarily suit any other guest.
Personal data used for profiling usually includes spending patterns, travel and meal choices, location preferences, profession, sports interests and much more. From the hotel’s perspective, the ability to offer the guest a highly personalized experience impacts upsales opportunities.