Technologies, loyalty and environment protection

We are sure that after #COVID19 related events, tourists will choose travel destinations and hotels more cautiously. As always, we’re also confident that digital technologies have a big future in the hospitality industry and that environmental friendliness trend will continue.

Global digitalization already became a basis for the new hospitality business policy. It is now apparent that contactless services, such as online check-in and e-concierge, are gaining momentum.

High-tech finds its way into hotel rooms. Smart mirrors function as TVs, touchscreen monitors and as regular mirrors. Guests can shave, put on makeup, check email and watch TV on a big screen. Guests can connect to the room systems with their smartphones and turn light on and off remotely.

Speaking about the business side of the question: digitalization changes the way sales work. Big data allows businesses to personalize offers precisely, up to the guest’s favourite colour.

Data collection by hotels and aggregators offers an opportunity to personalize offers based on the experience of the guest, his interests, room temperature etc. Customers tend to be more loyal to hotels that make them personalized offers.

The hospitality industry decided to join the struggle to protect the environment. Businesses pay more attention to water conservation and energy efficiency. They use individual showerheads, and modern washing machines, place motion sensors that turn off the lights in no one is present in the room — no need to talk about plastic usage reduction.

These changes slowly affect every hotel worldwide. And it’s good news!