
FUCK INSPIRATIONAL QUOTES
Fuck inspirational quotes… how’s that for feel-goodery? Not so good, right?… wrong. It’s utterly feelgood because the truth is better than vacuous sugary cover-ups. Here’s the truth: I’m filled with doubt and fears on a daily basis and I’m tired of being forced to always think positive and feel I’m in the wrong for having these “hard” emotions. Life is hard, let’s admit it, face it and be TRULY happier as a result of at very least having acknowledged it.
Still reading? Good, let me explain. Something very interesting came out of my research last week for one of my clients. After deep-diving into focus groups and wading through interviews of their target audience, we identified SHAME as a core motivation for people’s thinking and actions. A take away from Brene Brown’s Shame Shields course was to talk about the shame to feel release. It sounds easy enough, but in reality no one wants to acknowledge their shame. We feel shame in feeling shame, and so instead we huddle in secret groups and whisper about them.
“The negative ideas of your mind have to be released, not repressed by positive ideas.” ……….“The philosophy of positive thinking means being untruthful; it means being dishonest. It means seeing a certain thing and yet denying what you have seen; it means deceiving yourself and others.”-Osho
The happiness bandwagon we are all jumping on is a story we’re buying into simply because we’re all trying to live in a constant state of glee and upness. It’s brand messaging and content that is constantly selling “happiness”. It’s fake, not real, and frankly kinda of perverse. To connect with your audience whole-heartedly why not start by acknowledging both sides of the story? We laugh and cry in equal measure, and one emotion feeds the richness of the other — that’s the beautiful duality inherent in the human condition, and hiding from it is using eyeglasses like a monocle — inefficient and odd… You may lose a few followers along the way but the ones that stay with you will be your true “fans” who will truly advocate on your behalf thereafter.
One last thing
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