6 Tips To Design Your Online Store Logo and Cover Image

How would you feel if you visited an online store with an array of products but did not see a logo or cover image? Turns out, even with online stores, first impressions matter a lot!

In this guide, we will show you the best FREE design tools, design tips and hacks that suit small businesses, you can use to design your own brand logo and cover image.

Here are the top 6 tips designers want every small business owner to know about the essentials of designing for their brand:

1. Check your competitors’ logo to get an idea about current trends.

2. Before starting to design, go through iconic re-designs of brands like Apple, Samsung, Heinz — the evolution of their logos will make you see how design changes impact people’s perspective about a brand.

3. Be aware of the colour palette. You should have a combination of colours that will be consistent throughout your branding — your marketing collaterals and website will stand out if you have a basic colour palette throughout.

4. Avoid using stereotype colours, for example, if you think of a money symbol — it doesn’t need to be colour green only.

Keep your design minimal and simple. As a rule of thumb for logo — any design that can be hand-drawn on paper with a pen and pencil is good.

5. Know the difference between an icon and a logo. A logo speaks louder than an icon.

6. Your logo should be scalable. This basically means that what you design today will stick with you tomorrow and the design should have enough rooms for future changes.

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