Farmilicious: A healthy story of innovation

Priya Mahindroo
mojoVerse: The Business Weekly
2 min readDec 22, 2020

“You are what you eat.” Heard this famous saying? Well, it is true to the core.

If you eat healthy food, you will feel healthy. But what does healthy food really mean?

Farmilicious, a unique agri-business startup, co-founded by Vinod S Rajani and Satyan S Punjabi, is redefining what ‘healthy’ is with its innovative range of organic fresh produce, groceries, snacks and superfoods.

This ethical agri-business startup is an organic ‘Farmacy’ on a stretch of land in Devanahalli, Bangalore and employs 100 farmers and are looking for brand collaborators and promoters pan India to help take their business forward.

The pandemic has forced many of us to revisit our eating habits and rethink our lifestyle.

Staying inline with the trend to promote healthy and immunity-boosting food, Farmilicious has developed a technology-driven, colour-coded system to empower consumers to identify, purchase and consume products beneficial for their health and wellness.

“Our technology positive approach has yielded fantastic dividends — post COVID — for the company and its channel partners, with most consumers making the enormous shift from conventional buying to online purchasing and contactless payments.” — Satyan S Punjabi

To make sure they were able to make a difference during these uncertain times, Farmilicious took the route of opening an online store to sell all their packaged goods, from oils to groceries.

Having an online presence helped the business —
- Rapidly scale customer connectivity
- Expand product offerings to meet the growing demand
- Offer online sales support to channel partners

Isn’t this an amazing story of innovation with a slice of good health? Head to the Farmilicious online store to check out their beautiful online store.

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