How to get a PERFECT open-rate for your emails
Do you know that over 290 billion emails get sent and received on a daily basis?
With people receiving so many emails in a day, how do you stop yourself from landing in the spam folder?
As the once very wise Ron Weasley of Harry Potter said: “ You need to sort out your priorities!”
So much goes into a good email! This is your ultimate guide to how email marketing works and what you, as a small business, can do to take advantage of this underappreciated platform — email.
The most important part of sending an email is to get your customers to open it — also call the open rate. The average open rate for a welcome email is 82%! Here’s what you need to know to keep a solid email marketing strategy for your business and ensure you do not end up in spam!
- How do you get started with email marketing? Sign up with an Email Service Provider (ESP) to start collecting email ids of your potential customer. Know who you are sending emails to, and why!
- Target new customers, and send follow up emails to acquire and retain a loyal reader base.
- Keep a list of email tools that will work best for your business
- Use the pandemic to your benefit and optimise emails efficiently
If reading through all the guides mentioned above seems time consuming, there is something else in store for you.
A complete online email marketing course, free of cost, curated by Hubspot — hosted on our e-learning platform mojoVersity.
How good does that sound?
Sign up here for your free email marketing course! In this course, you will get to learn more on:
- Why your business should be using email marketing
- How can you get started with email marketing for free
- What are the different types of emails to send to customers
- How to design a good email
- What are the best email practices and metrics to track
- Trends in email marketing
Send personalised emails, abdandoned cart emails and do not forget to take care of your overall marketing goals too! Keep your customers goals in mind with every email. If you want to know how we send our emails, subscribe to our blog digest and newsletter here.
