Tips to make profit selling furniture online
The COVID-era witnessed many businesses pivoting to take the online route to stay up and running. The need to go contactless encouraged many people across the country to start their own business — online, while at home.
The Indian furniture market is a $ 1 billion industry in India, constitutes about 3% of the online sector, and is currently one of the fastest emerging e-commerce segments in the country!
Instamojo conducted a Twitter poll on what is a buyer’s biggest concern when buying furniture online, and the result is not surprising. 70% respondents said that ‘Trust on Quality’ was their biggest concern!
It thus becomes clear that as an online seller, you will need to woo your customers’ trust and build a relationship with them.
The process starts with finding a trustworthy vendor/manufacturer. Once you have done your research and rekki, and finalised on who will source your furniture, it is time to setup your online store. You can do this by just building an online store and also a website.
Tip — An online marketplace is ideal to sell used furniture, and it will sell quickly for the low price. Do not sell new furniture as your products could get lost in the ocean of furniture.
Make sure you focus on the design and content elements of your online website. Use e-commerce website builders like Six, Squarespace, and BigCommerce that let you create a website on your own, for a monthly subscription fee.
Next step is to find a good shipping partner and payment gateway. A good way to start is to find out which shipping service is used by furniture retailers in your city, and be clear about the shipping time for different furniture categories.
Don’t forget to optimise the power of social media to reach your audience. Create a business page on Facebook and Instagram and start building an audience by posting interactive content about your furniture business.
Need more in-depth info on the topic of online selling? Tune in to Instamojo blog for more insights and ideas to make your online business a success.
Or else you can simply follow mojoverse for all recent updates on this and other topics.
Cheers! :)
