Why community building matters for your online business?

Everything is a network. From your home to the world outside, everything exists in a network.

Humans are designed to network and grow — personally and professionally. And to network, we become a part of communities which share our interests and ambitions.

Let us reflect a little more on this.

If you are reading this article on Medium, you are possibly a part of ‘Medium’ community, where individuals with an interest in writing and editing come together to share and gain knowledge.

Take Facebook, Instagram, Twitter or any other online channel for an example. These channels provide a platform(s) to build a community that can bring together like-minded people and conjoin ambitions and interests, propelling GROWTH.

For your online business to grow, you sure need to either start your own community and/or be a part of a business community.

Let me explain this with a few examples:

1. BNI — Business Network International
   US based Business Network International (BNI) was founded in 1985 and claims to be the world’s leading referral chain. The networking community has its presence in more than 73 countries worldwide and members meet weekly to discuss and support eachother’s business.
2. Indian Online Business Network
   Started by Instamojo, Indian Online Business exists on WhatsApp as well as Facebook. The purpose of this group is to help MSMEs and small businesses network, share ideas, and help towards the collective growth of the community.

Source: https://bit.ly/3owPIqE

3. Pushstart
A community for startup entrepreneurs has evolved into a strong network of entrepreneurs to launch their startup, startup ideas and get solutions to their daily startup problems through community-wide collaboration.

Community building is one of the best ways to improve your marketing efforts and is an ultimate ROI.

Businesses use online communities to make prospective customers familiar with their business and build a strong relationship of trust with them.

In case you are intrigued about how community building can help grow your business, you can subscribe to the Instamojo blog digest or follow us on mojoverse for more such business advice.