Moments of Impact
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Moments of Impact

Taking fashion back to basics: this Copenhagen company is rethinking what it means to be a fashion brand

A conversation with Christoffer Immanuel of Organic Basics

From left to right, Organic Basics founders, Alexander Christiansen, Christoffer Immanuel and Mads Fibiger Rasmussen.

“I think sustainability has been dumbed down too much in the fashion industry.”

“Optimizing for impact drives a lot more creativity, better product and better consumer relationships.”

A worker at a factory Organic Basics sources from in Izmir, Turkey. Organic Basics lets customers “visit” all the factories they source from on their website.

“We believe that it was a million bad decisions that got us where we are today and it’s a million better ones that will get us out of this industry’s crisis.”

The Organic Basics team.



Moments of Impact is an interview series exploring what it means to be a responsible company today. We are peeking into the minds of entrepreneurs and getting a behind-the-scenes look at how companies are taking their impact into consideration.

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Elizabeth Sensky

Elizabeth Sensky is a writer based in Luxembourg focused on sustainability, personal development and culture. She also writes poetry at