Moments of Impact
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Moments of Impact

Moving beyond the social enterprise: with Tony’s Chocolonely

A conversation with Ynzo van Zanten of Tony’s Chocolonely

Ynzo van Zanten, Tony’s chief “choco evangelist”
Tony’s is known for its bright packaging and innovative flavors, like caramel sea salt.

“Companies need to realize that they can be financially successful while also fulfilling their moral obligation to society. Our success comes not from being one or the other but in combining financial success with creating a social impact.”

Cocoa farmers Tony’s works with in Ghana.

“We strongly believe that full traceability is at the core of taking responsibility.”

Tony’s road map for change.
Tony’s Open Chain Sourcing Principles

“When communicating about our brand, I think our success has come from our focus.”



Moments of Impact is an interview series exploring what it means to be a responsible company today. We are peeking into the minds of entrepreneurs and getting a behind-the-scenes look at how companies are taking their impact into consideration.

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Elizabeth Sensky

Elizabeth Sensky is a writer based in Luxembourg focused on sustainability, personal development and culture. She also writes poetry at